It's about a guy who is a master with a pen.
http://vimeo.com/62116940
Masato I think you'll like this
Hey man, been waiting to reply...
That guy is badass, that was beautiful to watch...! thx
I have a high respect for people who can do fonts/lettering really well, and it came from a good story;
I started my career as an illustrator working at a big ad agency for 3 years... and while I was hired to draw storyboards and mock-up illustrations, I was asked one day if I could do fonts. I said I would give it a shot.
They had this as an existing logo for a client:
What they needed was the word 'Chocolate' in the same font.
FUCKING HARD.
I screwed around with it all day, and while I came close, it was never really anywhere close to perfect. Such subtle little imprefctions just prevented it from really clicking, and I became lost very quickly as to how to even approach it anymore with any strategy. I confessed to the Art Director it was beyond my skill, and humbly suggested they get a font expert.
They called this dude (to my regret I forget his name...) who is a leading pro at fonts. He charged no joke like $1000 per letter for any original lettering. They gave him the gig, and in 24 hours he produced the work and it was fucking MINT. I know it because I had spent like 8 hours scrutinizing that bitch and when I saw his work it was like ' Oh shit that's perfect.'
(you can see it in the image below)
Anyways, since then when I see a really cool font I think of how good the motherfucker who designed it is.
I did however get to do some funky illustrations for the client, of which still exist online, you can check them out here: http://www.chocolatemilk.ca/
That guy is badass, that was beautiful to watch...! thx
I have a high respect for people who can do fonts/lettering really well, and it came from a good story;
I started my career as an illustrator working at a big ad agency for 3 years... and while I was hired to draw storyboards and mock-up illustrations, I was asked one day if I could do fonts. I said I would give it a shot.
They had this as an existing logo for a client:
What they needed was the word 'Chocolate' in the same font.
FUCKING HARD.
I screwed around with it all day, and while I came close, it was never really anywhere close to perfect. Such subtle little imprefctions just prevented it from really clicking, and I became lost very quickly as to how to even approach it anymore with any strategy. I confessed to the Art Director it was beyond my skill, and humbly suggested they get a font expert.
They called this dude (to my regret I forget his name...) who is a leading pro at fonts. He charged no joke like $1000 per letter for any original lettering. They gave him the gig, and in 24 hours he produced the work and it was fucking MINT. I know it because I had spent like 8 hours scrutinizing that bitch and when I saw his work it was like ' Oh shit that's perfect.'
(you can see it in the image below)
Anyways, since then when I see a really cool font I think of how good the motherfucker who designed it is.
I did however get to do some funky illustrations for the client, of which still exist online, you can check them out here: http://www.chocolatemilk.ca/
Awesome. Must be nice to get paid $1000 per letter.
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